Ralentissement des réservations dans les campings à cause du Coronavirus

Coronavirus: Significant slowdown in reservations in outdoor accommodation

The consequences of the progression of the Coronavirus epidemic in France are starting to be felt in the outdoor hotel industry ...

Ralentissement des réservations dans les campings à cause du Coronavirus

While the level of reservations for the 2020 season had been dynamic and higher than last year until the end of February, it is now showing a marked slowdown, according to the testimony of several players in the outdoor hotel industry. " Over the past ten days, we have seen a sharp drop in total traffic in number of users on our online booking system with -13.7% compared to last year, and 13% drop in internet bookings over this period compared to last year ", notes Romain Gronchi, analyst at Sequoiasoft, publisher of online booking and management software. “ We saw an inflection in the reservation curve from February 20. Compared to last year, we’re seeing a 16% decrease over the weekend compared to the same weekend last year. Worse still if we compare compared to the trend line for reservations hitherto observed, we estimate a drop of 25% still over the last weekend. To date, we estimate the shortfall for all of our customer campsites on eSeason Resa at 5 million euros over the weekend, and more than 7 million euros since February 20. Until the campsites are open and depending on the situation, we can hope that the shortfall will be made up, at least in part. "

Same story in the Le French Time network, which has seen a clear slowdown since the middle of last week. Some campsites are starting to receive holiday cancellations linked to events planned for April, campsites which are not necessarily in the regions or areas concerned at the moment. Others receive cancellations from corporate seminars.

 

Finally, in order to position and analyze it properly, Yieldbooking offers an automated price watch solution . It will allow you to be informed of closings and competitive prices in order to optimize your marketing campaigns and your RevPAR.

 

Read more on Décisions HPA.

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